This news article brings me back to the one of the key features of an entrepreneur in my article“Profile of an entrepreneur ….?” .
In that i had mentioned the Social Benefactor Quotient.(SBQ) I had stressed the importance of the product or service being offered by the company should have a beneficial impact on the consumer so that it raises the trust in the brand and well as helps to spread the good word of mouth in their circle of influence . this article builds on how we can raise our SBQ…….