On Wednesday at an Advertising Week event in New York, a group of marketers sat down with Tumblr executives to talk about their experiences working with the micro-blogging site’s five-month-old ad products. The marketers, who were from Adidas and Coca-Cola, had plenty of positive things to say about their campaigns, but chief among their future requests was one thing: analytics.
In reply, Lee Brown, Tumblr’s new head of global sales, said, “Stay tuned.”
Apparently, they didn’t have to stay tuned for too long. This afternoon, Tumblr announced that it’s partnered with Union Metrics to offer the first comprehensive analytics platform for brands and marketers. (Hear more about Tumblr’s strategy from CEO David Karp at RoadMap).
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