On Wednesday at an Advertising Week event in New York, a group of marketers sat down with Tumblr executives to talk about their experiences working with the micro-blogging site’s five-month-old ad products. The marketers, who were from Adidas and Coca-Cola, had plenty of positive things to say about their campaigns, but chief among their future requests was one thing: analytics.

In reply, Lee Brown, Tumblr’s new head of global sales, said, “Stay tuned.”

Apparently, they didn’t have to stay tuned for too long. This afternoon, Tumblr announced that it’s partnered with Union Metrics to offer the first comprehensive analytics platform for brands and marketers. (Hear more about Tumblr’s strategy from CEO David Karp at RoadMap).

Through social media data provider Gnip, Union Metrics will access the full firehose of Tumblr data to help brands make sense of the activity on Tumblr’s over 70 million blogs and 32 million…

View original post 175 more words

This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s