Social networking isn’t as new as we seem to think . when we say social network the first name which pops up is Facebook
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On Wednesday at an Advertising Week event in New York, a group of marketers sat down with Tumblr executives to talk about their experiences working with the micro-blogging site’s five-month-old ad products. The marketers, who were from Adidas and Coca-Cola, had plenty of positive things to say about their campaigns, but chief among their future requests was one thing: analytics.
In reply, Lee Brown, Tumblr’s new head of global sales, said, “Stay tuned.”
Apparently, they didn’t have to stay tuned for too long. This afternoon, Tumblr announced that it’s partnered with Union Metrics to offer the first comprehensive analytics platform for brands and marketers. (Hear more about Tumblr’s strategy from CEO David Karp at RoadMap).
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There is more to the Facebook story…….
In 2008, when Facebook (s FB) introduced Facebook Connect, a way for folks to use their Facebook credentials to other websites and services, it was pretty obvious what Mark Zuckerberg’s long term goal was: controlling the identity infrastructure of the web. Once you do that, then you get access to all sorts of data and you are always relevant.
The mobile app revolution has only accelerated the adoption as more and more apps are using Facebook’s connected identity. And if there were any doubts, Mark lays them to rest in this interview with Businessweek (emphasis ours):
That way we can start to build interesting products like News Feed, or show who’s online for chat, or rank your friends so they’re in the right order for a search. But even when we were at half a billion people, you got these large-scale services like Skype or Netflix (NFLX) that also…
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We know that not every app is Angry Birds and not every app developer is Rovio. But just how tough are things for the workaday app developer? In a recent GigaOM Pro study (subscription required) of app developers, more than half of the respondents say they make less than $500 a month from their paid apps (see chart below). Perhaps not surprisingly, app development isn’t a full-time job for most of them. Some 75% of 352 respondents either hold another job or do app development only as a portion of their main job. (The picture is even grimmer for developers of advertising-dependent apps — a third of those developers make less than $100 a month in ad revenue, according to the study.)
On the high (and much more rare) end of the spectrum, about 5 percent of app developers in the survey make over $20,000 a month. These developers tend to…
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